Larry Becker, Website and Marketing Consultant

My name is Larry Becker and I help organizations make their websites and marketing programs more effective. My current and most recent clients include $1.5B retailer-publishers, start-ups, and globally ranked universities.

My online career began at the leading online retailer of consumer electronics, Crutchfield, where I served as the company’s first VP, E-commerce. Under my leadership, Crutchfield.com received “best of the web” recognition from Time.com, Forbes, and Kiplinger’s.

At Crutchfield:

I was responsible for design and user experience of all website features including cart, checkout, search, navigation, product categorization, and product presentation.
Piloted site merchandising and content projects and produced a website for a unique online partnership with Sony Electronics.
Pioneered Crutchfield’s site analytics program, integrating 3rd party web analytics tools, an internal split-testing platform, and usability testing.
Had executive oversight of email, paid search and online advertising programs.

I also served as VP, Business Development and VP, Website Effectiveness at RKG (now Merkle), where I landed some of the firm’s largest paid search clients and provided website consulting for online retailers and B2B publishers including:

Hanes
Wine Enthusiast
Tractor Supply
Men’s Wearhouse
OPIS, the Oil Price Information Service
And many others.

Recently, I led digital marketing at the University of Virginia Darden School of Business, a school consistently ranked in the top ten by Bloomberg Businessweek and The Economist.

At Darden I:

Directed paid media including digital, print, environmental and broadcast.
Introduced foundational programs in site analytics and search marketing.
Energized and redefined social media function and strategy.
Led a team of more than 30 marketing, content and IT professionals plus multiple vendors through a large scale (1,000 + pages) W3 Gold Award-winning redesign of www.darden.virginia.edu.

As an expert on website and marketing effectiveness, I’ve contributed to industry publications including Multichannel Merchant and, as an invited speaker, I’ve spoken frequently at industry events including Shop.org’s merchandising and marketing events, Ad:tech, Internet Retailer, Retail-X and E-tail.

I’ve had the honor of teaching for Marketing Profs University and have been a guest lecturer on website usability and e-commerce at The University of Virginia’s Darden School of Business and McIntire School of Commerce.

Start a Conversation

If you’d like to receive the occasional in-box tip about how to make your website and marketing more effective, just fill out the form. Want to talk? Send me a message or give me a call at +1 (434) 996-9188.