Larry Becker, Website and Marketing Consultant

My name is Larry Becker and I help organizations make their websites and marketing programs more effective. My current and most recent clients include $1.5B retailer-publishers, start-ups, and globally ranked universities.

My online career began at the leading online retailer of consumer electronics, Crutchfield, where I served as the company’s first VP, E-commerce. Under my leadership, received “best of the web” recognition from, Forbes, and Kiplinger’s.

At Crutchfield:

I also served as VP, Business Development and VP, Website Effectiveness at RKG (now Merkle), where I landed some of the firm’s largest paid search clients and provided website consulting for online retailers and B2B publishers including:

Recently, I led digital marketing at the University of Virginia Darden School of Business, a school consistently ranked in the top ten by Bloomberg Businessweek and The Economist.

At Darden I:

As an expert on website and marketing effectiveness, I’ve contributed to industry publications including Multichannel Merchant and, as an invited speaker, I’ve spoken frequently at industry events including’s merchandising and marketing events, Ad:tech, Internet Retailer, Retail-X and E-tail.

I’ve had the honor of teaching for Marketing Profs University and have been a guest lecturer on website usability and e-commerce at The University of Virginia’s Darden School of Business and McIntire School of Commerce.

Start a Conversation

If you’d like to receive the occasional in-box tip about how to make your website and marketing more effective, just fill out the form. Want to talk? Send me a message or give me a call at +1 (434) 996-9188.

  • This field is for validation purposes and should be left unchanged.